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Congress of the Spas association

Pomorie will host the 18-th annual congress of the European Spas Association  from May 14-th to May 18-th 2013. This is an honor for the Bulgaria and proves the recognition of the quality of its SPA services and the image of the country as a renowned SPA destination.

In fact Bulgaria is well known for its curative mineral springs- it ranks among the first countries in the world in regard to the number of the springs on its territory (over 600) and their variety.

The hotel infrastructure in many of the Bulgarian SPA resorts is new and modern, featuring a wide variety of SPA treatments.

The SPA recreation is considered as a resourceful niche market, in which Bulgaria has definite competitive advantages and thus great potential for further development. It is conceived to be able to successfully bridge the seasonality of the ski and summer tourism. The Ministry of Tourism states that up to date about 40% of the spa tourists come from neighbouring countries. It is expected that their number will grow in the future as wella s the number of guests from other regions.

A new travel brand for Bulgaria

Travel brand of BulgariaA new brand along with a new slogan for Bulgaria as a travel destination has been introduced.

It will create an image for Bulgaria as a friendly, amazing destination with still not fully discovered with all the versatile possibilities for the travelers, simply as  “a discovery to be shared”.

 This concept has been inspired by the majority of past and current leisure travelers and vacationers from 12 countries.  A rather high percentage of the respondents stated that they would readily spend their vacation in Bulgaria again.

According to the Bulgarian deputy minister of Economics and Tourism the idea behind the new brand is to invite everybody who has visited Bulgaria, to come and visit again so that they can experience the many different aspects of its complex travel product, which features incredibly beautiful mountains, alluring beaches, healing waters, picturesque monasteries and churches, many archeological and architectural artifacts from its plentiful historical and cultural heritage and much, much more…


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